Innovating Amidst Uncertainty

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Even without the recent global supply chain tsuris, agricultural-based brands are at a disadvantage when it comes to planning, subject to the vagaries of the weather, labor markets, and more. Yet Harmless Harvest, Ocean Spray and Uncle Matt's are among the most innovative brands in the cooler. So what lessons can they teach entrepreneurs about maintaining an innovation practice during a crisis, and the ways brands can make tough decisions about innovation as capacities fluctuate.